our story

​It begins in the late 90’s when JJ Belcher adopted a dog named Max from the Humane Society of Southern Arizona and enrolled him into an obedience class. JJ quickly progressed from student to intern, studying dog training methods and apprenticing under some of the top dog trainers in the business. By 2000 he was certified as a professional dog trainer and opened Sublime Canine in 2004.

In the years that followed, Sublime Canine flourished as JJ taught private lessons and group classes in Tucson and surrounding areas. His influence grew and he was soon conducting dog training seminars and workshops throughout North America. As demands for Sublime’s dog training services continued to increase, he acknowledged the need to bring in staff that shared his passion for helping people and their pets. JJ had to look no further than some of his very dedicated clients. Traci came on board as the administrator of operations—she handles all scheduling, client communications and day-to-day operations. Elisa began teaching group obedience classes and is certified as an AKC Canine Good Citizen Evaluator. Tamison also joined the team as one of their incredibly talented dog trainers—she is a Canine Behavior College certified trainer and has a passion for dog training you won’t find in many. Nicole, JJ’s wife, left her successful career in the veterinary field as a hospital manager and Canine Rehabilitation Assistant to focus on their continuously growing dog training business and running the Arizona Belgian Malinois Rescue (AZBMR). 

JJ and Nicole founded the AZBMR in 2008. Together, the Sublime Canine crew has logged thousands of hours of volunteer work at local animal shelters walking dogs, evaluating temperaments, fostering rescues and teaching volunteer classes. Sublime Canine also provides service dog training for military veterans through the 1 Veteran Foundation. In their first year of partnership, they set a goal to provide 5 service dogs to military veterans and surpassed it by providing 10. In 2012, JJ became a mentor for the Animal Behavior College—coaching students that are certifying to become dog trainers. Everyone at Sublime Canine stands behind our training method, which emphasizes having a solid relationship between dog and person. The entire Sublime team is among the very small group of trainers that actively compete with their personal dogs in multiple disciplines of dog sport—AKC Obedience, Rally, IPO (Schutzhund), Barn Hunt, Flyball, Herding, Ringsport, Tracking, Nosework, Agility, and Dock Diving. Sublime trainers have won Regional, National and even World Championships. In 2016, Sublime Canine trainers were selected to be instructors for Leerburg Online University, one of the most respected and prestigious web-based dog training companies in the world.       

Sublime Canine is not simply a dog training business. It is a team of incredibly passionate and experienced people that love dogs and want to help others develop a solid relationship with their dog through obedience, socialization and behavior management so they too can fully enjoy what having a dog can add to their lives. 

As Sublime Canine continues to grow, so will our story and we look forward to you and your dog being a part of it… 
(520) 975-0878
2525 west lambert lane
oro valley, arizona 85742
phone - 520.975.0878
[email protected]

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saturday & sunday: 6am-8pm
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